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Conference Paper

Title

Secure Incentives for Commercial Ad Dissemination in Vehicular Networks

Abstract

Vehicular ad hoc networks (VANETs) are envisioned to provide us with numerous interesting services in the near future. One of the most promising applications is to disseminate commercial advertisements via car-to-car communication. However, due to non-cooperative behavior by selfish nodes or even malicious ones in the real-world scenario, such vehicular advertisement system cannot be realized unless proper incentives and security mechanisms are taken into consideration. This paper presents Signature-Seeking Drive (SSD), a secure incentive framework for commercial ad dissemination in VANETs. Unlike currently proposed incentive systems, SSD does not rely on tamper-proof hardware or game theoretic approaches, yet leverages a PKI (Public Key Infrastructure) to provide secure incentives for cooperative nodes. With a set of ad dissemination designs proposed, we demonstrate that our SSD is robust in both incentive and security perspectives.

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Paper: PDF file of paper

Information & Date

MobiHoc '07, Montreal QC, Canada, September. 2007

Authors

Suk-Bok Lee
Gabriel Pan
Joon-Sang Park
Mario Gerla